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U.S. memories: The secrets of successful competitive analysis

Planning Review

ISSN: 0094-064X

Article publication date: 1 June 1991

Abstract

Competitor analysis can draw a realistic competitive picture of the present, and use that picture to understand the most likely makeup of the future.

Citation

Berman, S.J. (1991), "U.S. memories: The secrets of successful competitive analysis", Planning Review, Vol. 19 No. 6, pp. 28-35. https://doi.org/10.1108/eb054341

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited