DEC protects market share by joint venturing with ITT
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Abstract
When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.
Citation
Cummings, T., Jenster, P. and Bidault, F. (1991), "DEC protects market share by joint venturing with ITT", Planning Review, Vol. 19 No. 5, pp. 16-26. https://doi.org/10.1108/eb054335
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited