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DEC protects market share by joint venturing with ITT

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1991

Abstract

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

Citation

Cummings, T., Jenster, P. and Bidault, F. (1991), "DEC protects market share by joint venturing with ITT", Planning Review, Vol. 19 No. 5, pp. 16-26. https://doi.org/10.1108/eb054335

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited