TY  - JOUR
AB  - EastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for both firms.
VL  - 19
IS  - 2
SN  - 0094-064X
DO  - 10.1108/eb054321
UR  - https://doi.org/10.1108/eb054321
AU  - Smead Frank W.
PY  - 1991
Y1  - 1991/01/01
TI  - EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies
T2  - Planning Review
PB  - MCB UP Ltd
SP  - 34
EP  - 42
Y2  - 2024/09/19
ER  -