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EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1991

Abstract

EastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for both firms.

Citation

Smead, F.W. (1991), "EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies", Planning Review, Vol. 19 No. 2, pp. 34-42. https://doi.org/10.1108/eb054321

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited