To read the full version of this content please select one of the options below:

The inquiry center

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1991

Abstract

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous process of learning and renewal.

Citation

Barabba, V.P. and Zaltman, G. (1991), "The inquiry center", Planning Review, Vol. 19 No. 2, pp. 4-9. https://doi.org/10.1108/eb054317

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited