TY - JOUR AB - With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company. VL - 19 IS - 1 SN - 0094-064X DO - 10.1108/eb054316 UR - https://doi.org/10.1108/eb054316 AU - Erik Samzelius Jan AU - Miller Sara E. PY - 1991 Y1 - 1991/01/01 TI - ithink: Animated strategic models on your desktop computer T2 - Planning Review PB - MCB UP Ltd SP - 32 EP - 34 Y2 - 2024/04/24 ER -