ithink: Animated strategic models on your desktop computer
Jan Erik Samzelius
(Vice president of the San Francisco Consulting Group, in charge of its strategic marketing and planning practice.)
Sara E. Miller
(Senior market analyst, BT Tymnet in San Jose, California)
45
Abstract
With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company.
Citation
Erik Samzelius, J. and Miller, S.E. (1991), "ithink: Animated strategic models on your desktop computer", Planning Review, Vol. 19 No. 1, pp. 32-34. https://doi.org/10.1108/eb054316
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited