To read the full version of this content please select one of the options below:

ithink: Animated strategic models on your desktop computer

Jan Erik Samzelius (Vice president of the San Francisco Consulting Group, in charge of its strategic marketing and planning practice.)
Sara E. Miller (Senior market analyst, BT Tymnet in San Jose, California)

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1991

Abstract

With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company.

Citation

Erik Samzelius, J. and Miller, S.E. (1991), "ithink: Animated strategic models on your desktop computer", Planning Review, Vol. 19 No. 1, pp. 32-34. https://doi.org/10.1108/eb054316

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited