TY  - JOUR
AB  - Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.
VL  - 19
IS  - 1
SN  - 0094-064X
DO  - 10.1108/eb054314
UR  - https://doi.org/10.1108/eb054314
AU  - Yip George S.
AU  - Coundouriotis George A.
PY  - 1991
Y1  - 1991/01/01
TI  - Diagnosing global strategy potential: The World Chocolate Confectionery Industry
T2  - Planning Review
PB  - MCB UP Ltd
SP  - 4
EP  - 14
Y2  - 2024/05/07
ER  -