Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.
Yip, G.S. and Coundouriotis, G.A. (1991), "Diagnosing global strategy potential: The World Chocolate Confectionery Industry", Planning Review, Vol. 19 No. 1, pp. 4-14. https://doi.org/10.1108/eb054314
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