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Diagnosing global strategy potential: The World Chocolate Confectionery Industry

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1991

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Abstract

Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

Citation

Yip, G.S. and Coundouriotis, G.A. (1991), "Diagnosing global strategy potential: The World Chocolate Confectionery Industry", Planning Review, Vol. 19 No. 1, pp. 4-14. https://doi.org/10.1108/eb054314

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited