TY - JOUR AB - Companies that excel at commercialization have learned to treat the process as a top priority, to shrink the time it takes to get new products to market, to leverage core technologies over a number of markets, and to serve many market segments with an ever‐wider range of technological skills. VL - 18 IS - 6 SN - 0094-064X DO - 10.1108/eb054310 UR - https://doi.org/10.1108/eb054310 AU - Nevens T. Michael PY - 1990 Y1 - 1990/01/01 TI - Commercializing technology: What the best companies do T2 - Planning Review PB - MCB UP Ltd SP - 20 EP - 24 Y2 - 2024/03/29 ER -