Using alliances to build market power
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Abstract
Forming valuable alliances with suppliers, distributors, and competitors requires some daring counterintuitive tactics. The next bold step is to set up cooperative networks‐vertical integration systems, technology links, development cooperatives, and stakeholder alliances.
Citation
Lewis, J.D. (1990), "Using alliances to build market power", Planning Review, Vol. 18 No. 5, pp. 4-48. https://doi.org/10.1108/eb054297
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited