Six principles for revitalizing your planning
Edith Weiner
(President of the New York consulting firm of Weiner, Edrich, Brown, Inc.)
71
Abstract
If you constantly reassess the environmental and societal context of your business plan, you can gain remarkable new insights into the future direction of your market. But first you must risk unlearning much of what you think you know.
Citation
Weiner, E. (1990), "Six principles for revitalizing your planning", Planning Review, Vol. 18 No. 4, pp. 16-19. https://doi.org/10.1108/eb054293
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited