“Plus Development Corporation: Joint venturing a breakthrough product”

Abstract

“Plus Corporation, partnering with a leading edge Japanese manufacturer, is rushing a unique computer hard drive to market. This startup subsidiary must manage the cross‐cultural joint venture, survive a competitive crisis, and keep the parent corporation happy.” The product development project was so successful, top management at Plus was given the opportunity to run its parent company.

Citation

Wheelwright, S.C. (1990), "“Plus Development Corporation: Joint venturing a breakthrough product”", Planning Review, Vol. 18 No. 2, pp. 27-27. https://doi.org/10.1108/eb054284