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Why you need a service strategy

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1990

Abstract

“In all industries, when competitors are roughly matched, those that stress customer service will win.”

Citation

Davidow, W.H. and Uttal, B. (1990), "Why you need a service strategy", Planning Review, Vol. 18 No. 1, pp. 10-14. https://doi.org/10.1108/eb054277

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited