The Manager's guide to strategic planning tools and techniques
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Abstract
As more line managers are given primary responsibility for planning there is an urgent need to acquaint them with the spectrum of potent tools and techniques for developing and focusing strategy. This guide evaluates 30 established planning tools in terms of potential benefits and logistical requirements.
Citation
Webster, J.L., Reif, W.E. and Bracker, J.S. (1989), "The Manager's guide to strategic planning tools and techniques", Planning Review, Vol. 17 No. 6, pp. 4-48. https://doi.org/10.1108/eb054273
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited