Deciding how to compete
George S. Day
(Executive director of the Marketing Science Institute (MSI) in Cambridge, MA)
339
Abstract
Many firms wage internal warfare over the choice between two competitive strategies: differentiation (high customer value), or low cost. But Kellogg had its competition for breakfast by doing both.
Citation
Day, G.S. (1989), "Deciding how to compete", Planning Review, Vol. 17 No. 5, pp. 18-23. https://doi.org/10.1108/eb054269
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited