Upping the odds for strategic alliance success

Abstract

Joint ventures to produce a product have been in business for decades. Nowadays they're called “strategic alliances,” and they are likely to have information gathering as a major goal. We ask venture authority Kathryn Rudie Harrigan how a firm can boost its learning potential and yet protect its core secrets.

Citation

Randall, R.M. (1989), "Upping the odds for strategic alliance success", Planning Review, Vol. 17 No. 4, pp. 30-33. https://doi.org/10.1108/eb054264