International competitor analysis
Diane J. Garsombke
(Assistant Professor of Strategic Management and International Business at the University of Maine in Orono.)
1627
Abstract
It's not prudent to venture into international markets without learning how to gather local competitive intelligence. But you can start your analysis project without leaving your desk.
Citation
Garsombke, D.J. (1989), "International competitor analysis", Planning Review, Vol. 17 No. 3, pp. 42-47. https://doi.org/10.1108/eb054260
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited