Inventive packaging corporation
William T. Busby
(Assistant professor of management at New Mexico State University)
68
Abstract
Emerson said, “Build dream castles in the air, but put rock solid foundations under them.” This company's management was so deluded by the mirage of limitless potential that they forgot their competitors could put them out of business in short order.
Citation
Busby, W.T. (1989), "Inventive packaging corporation", Planning Review, Vol. 17 No. 3, pp. 32-39. https://doi.org/10.1108/eb054258
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited