Formulating global strategy

Abstract

A crystalization of the author's 20 years of corporate planning experience, this is a “how to” book for line managers with planning responsibility and for CEOs who want to establish a planning culture in their firm.

Citation

Allio, R.J. (1989), "Formulating global strategy", Planning Review, Vol. 17 No. 2, pp. 22-28. https://doi.org/10.1108/eb054250