U.S.‐Japanese joint venture: New United Motor Manufacturing, Inc. (NUMMI)
Powell Niland
(Professor of Management at the John M. Olin School of Business, Washington University, St. Louis, MO)
436
Abstract
New United Motor Manufacturing, Inc. [NUMMI] was formed in February 1983, when General Motors Corporation and Toyota Motor Corporation agreed to establish a joint venture to produce Chevrolet Nova passenger automobiles in an already existing assembly plant, located in Fremont, California. General Motors had closed down the plant site in 1982. Each partner has a 50 percent interest in the joint venture.
Citation
Niland, P. (1989), "U.S.‐Japanese joint venture: New United Motor Manufacturing, Inc. (NUMMI)", Planning Review, Vol. 17 No. 1, pp. 40-45. https://doi.org/10.1108/eb054247
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited