Environmental scanning at Monsanto
Margaret A. Stroup
(Director of the Department of Planning, Monsanto Chemical Company, a unit of Monsanto Company, St. Louis, Missouri)
370
Abstract
Environmental scanning is “the study and interpretation of what is happening in society at large today in order to forecast developments in the business operating environment of tomorrow,” according to the excellent definition used by the Daniel Yankelovich Group.
Citation
Stroup, M.A. (1988), "Environmental scanning at Monsanto", Planning Review, Vol. 16 No. 4, pp. 24-27. https://doi.org/10.1108/eb054226
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited