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“Getting Value from Strategic Planning”: The conference board's 1988 Strategic Planning Conference

Bernard C. Reimann (Chairman and Professor of the Department of Management and Labor Relations at Cleveland State University, Cleveland, Ohio)

Planning Review

ISSN: 0094-064X

Article publication date: 1 March 1988

Abstract

There were a lot of eager customers at the Conference Board's annual strategic planning conference in March. Many of us had just read Walter Kiechel's Fortune article about “Smart Corporate Strategy for the 1990s” (February 29, 1988), which presents a remarkable reversal of the publication's skeptical attitude toward strategic management thinking. As a result, I felt the conference theme, selected by its organizer, Walter Schaffir, was made to order for our turbulent times. If my colleagues and I are to keep our jobs in the next decade, we really need to learn all we can about “Getting Value from Strategic Planning!”

Citation

Reimann, B.C. (1988), "“Getting Value from Strategic Planning”: The conference board's 1988 Strategic Planning Conference", Planning Review, Vol. 16 No. 3, pp. 42-48. https://doi.org/10.1108/eb054222

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited