The Rapidly Growing Pump Company: Marketing for competitive advantage
Thomas C. Jones
(Management consultant specializing in business strategy, market intelligence, and corporate development)
George R. Seiler
(Management consultant specializing in business strategy, market intelligence, and corporate development)
68
Abstract
The Rapidly Growing Pump Company (RGP) is a strong performer in the equipment business. It is a subsidiary of a fast‐track Fortune 500 company, one that emphasizes growth and profitability.
Citation
Jones, T.C. and Seiler, G.R. (1988), "The Rapidly Growing Pump Company: Marketing for competitive advantage", Planning Review, Vol. 16 No. 3, pp. 30-35. https://doi.org/10.1108/eb054220
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited