Reverse engineering a service product

Abstract

The ability to use a competitor's product as a benchmark for measuring the design efficiency, marketability, and cost effectiveness of one's own product has made “reverse engineering” in the manufacturing industries an effective tool of product planners. In that context, a competitor's product is literally pulled apart. It is analyzed for performance, costed out, and thoroughly evaluated as a profit generator. This data becomes a base — a benchmark — against which internal planning and production efforts are measured in minute detail. This process assumes three basic things:

Citation

Scbmid, R.E. (1987), "Reverse engineering a service product", Planning Review, Vol. 15 No. 5, pp. 33-35. https://doi.org/10.1108/eb054203