Hidden sector competitor analysis

Abstract

Understanding competitors at the business unit level is the key to successful corporate strategy. As Michael Porter put it in the May‐June, 1987, Harvard Business Review, “Competition occurs at the business unit level. Diversified companies do not compete, only their business units do. Unless a corporate strategy places primary attention on nurturing the success of each unit, the strategy will fail, no matter how elegantly constructed.”

Citation

Markowitz, Z.N. (1987), "Hidden sector competitor analysis", Planning Review, Vol. 15 No. 5, pp. 20-46. https://doi.org/10.1108/eb054201