Inquest for International Harvester

Abstract

Let me start out by describing my relationship with International Harvester—so my biases will be clear. In 1972, I directed a review of the business planning procedures at International Harvester for Hay Associates. Perhaps the most important observation I made then was that for a good many years International Harvester had been and still was in the process of “liquidation.” That is, year after year the company earned a return lower than the cost of capital.

Citation

Gross, N. (1987), "Inquest for International Harvester", Planning Review, Vol. 15 No. 4, pp. 6-11. https://doi.org/10.1108/eb054192