Books
Abstract
As Gerard Adams points out, “Even if managers feel relatively secure in their control of internal business variables, the outcomes of their decisions are affected by the changing external economic environment.” This is especially true today as a multitude of forces, many of which are unpredictable, are reshaping the structure and adding to the volatility of an already rapidly changing economy. Fortunately, a revolution in business forecasting is underway that is improving the ability of planners and other managers to deal with the economy's uncertain future.
Citation
Leontiades, M. (1987), "Books", Planning Review, Vol. 15 No. 1, pp. 27-27. https://doi.org/10.1108/eb054173
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited