To read this content please select one of the options below:

Books

Planning Review

ISSN: 0094-064X

Article publication date: 1 January 1987

17

Abstract

As Gerard Adams points out, “Even if managers feel relatively secure in their control of internal business variables, the outcomes of their decisions are affected by the changing external economic environment.” This is especially true today as a multitude of forces, many of which are unpredictable, are reshaping the structure and adding to the volatility of an already rapidly changing economy. Fortunately, a revolution in business forecasting is underway that is improving the ability of planners and other managers to deal with the economy's uncertain future.

Citation

Leontiades, M. (1987), "Books", Planning Review, Vol. 15 No. 1, pp. 27-27. https://doi.org/10.1108/eb054173

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

Related articles