Barricades to strategic marketing thinking
Arthur Daltas
(President of The Managers Group, a consulting firm in Concord, MA.)
Philip McDonald
(Dean of the College of Business Administration at Northeastern University in Boston)
69
Abstract
“Barricades must be removed before the formulation of new plans begins.”
Citation
Daltas, A. and McDonald, P. (1987), "Barricades to strategic marketing thinking", Planning Review, Vol. 15 No. 1, pp. 8-15. https://doi.org/10.1108/eb054171
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited