Point/Counterpoint

Abstract

During the Seventies, strategic planning was tried and found wanting. Or was it? Corporate leadership's response to the tremendous increase in competitive intensity in the Seventies was, appropriately, to elevate strategy to its number one priority. For a number of companies, strategic planning failed to deliver. I don't think it was the concepts of strategy that failed, but the way we tackled the planning.

Citation

Davidson, M. (1986), "Point/Counterpoint", Planning Review, Vol. 14 No. 5, pp. 4-44. https://doi.org/10.1108/eb054155