Stakeholder analysis for effective issues management
Edith Weiner
(Principal in a New York consulting firm, Weiner, Edrich, and Brown, Inc.)
Arnold Brown
(rincipal in a New York consulting firm, Weiner, Edrich, and Brown, Inc.)
538
Abstract
For years the pharmaceutical industry has been aware of public sentiment against the use of animals for testing and experimentation. Most companies assumed that they were dealing with ineffectual fringe groups who were unlikely to force them to change their experimental practices.
Citation
Weiner, E. and Brown, A. (1986), "Stakeholder analysis for effective issues management", Planning Review, Vol. 14 No. 3, pp. 27-31. https://doi.org/10.1108/eb054145
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited