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Cooperative strategies

Richard P. Nielsen (Associate Professor at the Boston College School of Management in Chestnut Hill, Massachusetts)

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1986

Abstract

Michael Porter discusses three generic strategies for outperforming competitors in his influential book, Competitive Strategy—overall cost leadership, differentiation, and focus. While these strategies are familiar to planners, what may be less familiar but equally successful are strategies that stress cooperative mutual gain rather than strict competition. There are four types of generic cooperative mutual gain strategies:

Citation

Nielsen, R.P. (1986), "Cooperative strategies", Planning Review, Vol. 14 No. 2, pp. 16-20. https://doi.org/10.1108/eb054137

Publisher

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MCB UP Ltd

Copyright © 1986, MCB UP Limited