What can and should we do as managers when our sense of personal morality is at odds with our organization's strategic thrust? There are essentially seven types of strategic responses based on game theory, philosophy, and everyday pragmatics: Avoid thinking about it; obey; leave; conscientiously object; secretly go outside the company to the press or government; publicly go outside the company to the press or government; or negotiate and build a consensus for a change in strategic management. The seven case studies below offer examples of each of these choices.
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