Industrial product life cycle analysis

Abstract

Market, product, and organizational dynamics can be explained, in both quantitative and qualitative terms by a product life cycle graph. This analysis can provide an historical synopsis of important strategic decisions, including those of the competition. It can show how external factors lead to the success or failure of a specific strategy. And it can be used as a benchmark in determining future marketing actions and in monitoring success. Life cycle analysis gives an industrial company a very important record of marketing and strategy achievements—and a very potent competitive weapon as well.

Citation

Short, T.K. (1985), "Industrial product life cycle analysis", Planning Review, Vol. 13 No. 6, pp. 18-23. https://doi.org/10.1108/eb054123