Dart & Kraft: From merger to strategic management
Warren L. Batts
(President and Chief Operating Officer of Dart & Kraft, Inc)
212
Abstract
On September 25, 1980, Kraft, Inc., and Dart Industries Inc. merged to form Dart and Kraft. At the time, it was one of the largest mergers in U.S. history.
Citation
Batts, W.L. (1985), "Dart & Kraft: From merger to strategic management", Planning Review, Vol. 13 No. 6, pp. 12-44. https://doi.org/10.1108/eb054122
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited