To read this content please select one of the options below:

Corporate I.D.

J. Thomas Schanck (Chairman and CEO of Signode Industries, Inc.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1985

21

Abstract

Why is Signode, a privately held company, making a sizeable investment in corporate identity advertisements in major business magazines, mounting a business press publicity program through one of the nation's largest public relations agencies, publishing slick annual reports, and cultivating key security analysts?

Citation

Schanck, J.T. (1985), "Corporate I.D.", Planning Review, Vol. 13 No. 5, pp. 13-13. https://doi.org/10.1108/eb054115

Publisher

:

MCB UP Ltd

Copyright © 1985, MCB UP Limited

Related articles