Strategic management—the infusion of strategic principles in the running of a business—has demonstrated impressive power by dramatically improving the performance of a number of major companies that implemented it. (See Exhibit 1.) This concept, born in the early Seventies, is now experiencing the adolescent struggles of what Gail Sheehy, the author of Passages, calls, “gaining authenticity” and “ego strength.” Now, an era of self assurance, authority and leadership is at hand.
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