R.J. Reynolds' growth plan: Where there's smoke there's opportunity

Abstract

Planning was not always a major consideration at R. J. Reynolds. Ten years ago RJR, like most companies, had very little formal planning. However, since we first opened our doors as a small tobacco business in 1875, we've grown dramatically, becoming a somewhat curious assortment of related and unrelated businesses.

Citation

Tylee Wilson, J. (1985), "R.J. Reynolds' growth plan: Where there's smoke there's opportunity", Planning Review, Vol. 13 No. 4, pp. 12-16. https://doi.org/10.1108/eb054106