Kodak's “Global factory”
Cornelius J. Murphy
(Senior vice president for Worldwide Manufacturing and Support Operations in the Photographic and Information Management Division of Eastman Kodak Company)
320
Abstract
One of Kodak's primary objectives is the effective management of our resources in today's global marketplace. Developing worldwide strategies and markets is vitally important to Kodak both in terms of current sales and the potential for future growth. About 40 percent of Kodak sales are made to customers outside the United States.
Citation
Murphy, C.J. (1985), "Kodak's “Global factory”", Planning Review, Vol. 13 No. 3, pp. 32-34. https://doi.org/10.1108/eb054103
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited