Eight half‐truths of strategic planning: A fresh look

Abstract

For some time now, the business press has been sounding the death knell of strategic planning. Introduced in the mid‐Fifties, formal and comprehensive approaches to strategic planning have gone through a number of evolutionary changes. Beginning with simple, internally oriented annual budgets, they quickly developed into long‐term, externally focused strategic planning systems. Today's sophisticated strategic management systems now combine internal and external analysis into a holistic system. However, these transitions have never been adequately supported by a strong theoretical base distilled from practice.

Citation

Ramanujam, V. and Venkatraman, N. (1985), "Eight half‐truths of strategic planning: A fresh look", Planning Review, Vol. 13 No. 1, pp. 22-24. https://doi.org/10.1108/eb054087