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Strategizing for a spectrum of possibilities

Gerard Badler (President of PIMS Associates.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1984

36

Abstract

Establishing planning process that can cope with a variety of futures requires a solid knowledge of universal givens. You need to know how to position a business to be successful regardless of the growth rate of its market or the pressures of inflation.

Citation

Badler, G. (1984), "Strategizing for a spectrum of possibilities", Planning Review, Vol. 12 No. 4, pp. 28-31. https://doi.org/10.1108/eb054067

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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