Repositioning Warner‐Lambert as a high‐tech health‐care company

Abstract

At Warner‐Lambert we have recently made a significant and revolutionary change in the way we manage our business. Our objective has been to reposition Warner‐Lambert as a high‐technology health‐care company, a change from our previous identity as a diversified pharmaceutical firm. This has had to be an evolutionary transition since quite obviously it couldn't be done overnight.

Citation

Tallett, E.E. (1984), "Repositioning Warner‐Lambert as a high‐tech health‐care company", Planning Review, Vol. 12 No. 3, pp. 12-41. https://doi.org/10.1108/eb054058