Sniping at strategic planning
Abstract
At a recent New York NASCP workshop titled, “Corporate Strategists Under Fire,” Fortune writer Walter Kiechel, III delivered a free‐swinging attack on consultants, strategic theory, and planners who zealously promote unrealistic strategies at the expense of commonsense management. Mr. Kiechel has been questioning theoreticians and corporate executives on this subject for the last five years, so it seems fitting that Planning Review give him an opportunity to interview himself.
Citation
Randall, R.M. (1984), "Sniping at strategic planning", Planning Review, Vol. 12 No. 3, pp. 8-11. https://doi.org/10.1108/eb054057
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited