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American Express: Planning in a rapidly changing environment

Carl H. Malmstrom (Vice president, corporate strategy, for American Express)

Planning Review

ISSN: 0094-064X

Article publication date: 1 February 1984

265

Abstract

Anyone who has followed the general developments in the financial services industry over the past few years, and at American Express in particular, knows that extensive changes have occurred—in the marketplace, in the development of new business opportunities, and in the structuring of the industry. If it isn't a bona fide revolution, it has certainly been a fast‐paced evolution.

Citation

Malmstrom, C.H. (1984), "American Express: Planning in a rapidly changing environment", Planning Review, Vol. 12 No. 2, pp. 30-33. https://doi.org/10.1108/eb054054

Publisher

:

MCB UP Ltd

Copyright © 1984, MCB UP Limited

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