Strategic planning at la roche college: A case studyY

Abstract

Any truly effective planning process must consider a broad array of strategic choices. Planners must approach the process open‐mindedly with as few preconceptions as possible, and the planning cycle should be synchronized with marketplace changes rather than the calendar. The planning process should stimulate managers to make good strategic choices and to think creatively about their plans. It should provide feedback on how good their forecasts or assumptions have been. And it should provide an assessment of the quality and impact of past strategic choices. These basic planning characteristics are generic and should be equally applicable to any sort of business or institution.

Citation

Schofield, D.F. (1983), "Strategic planning at la roche college: A case studyY", Planning Review, Vol. 11 No. 5, pp. 24-41. https://doi.org/10.1108/eb054033