Making corporate history a planning resource
Abstract
Since the mid‐1970s, there has been a noticeable increase in the number of major corporations that have established archives or retained professional historians. Some of this may be attributable to simple nostalgia—a sort of corporate after‐ripple of the Roots phenomenon. But in most cases, the reason appears to have been awareness, usually on the part of a CEO, that the firm has lost track of strategic information it cannot prudently do without.
Citation
Tauber, G. (1983), "Making corporate history a planning resource", Planning Review, Vol. 11 No. 5, pp. 14-19. https://doi.org/10.1108/eb054031
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited