Strategies to cope with economic volatility

Daniel A. Hodes (Chief economist for the General Telephone & Electronic Corporation.)

Planning Review

ISSN: 0094-064X

Publication date: 1 June 1982


While the economy is showing tangible signs of improvement, one fact remains clear: today's planner must complement his knowledge of the strategic forces acting on his firm's industry with a general understanding of the nature and sources of national economic volatility. Indeed, if planners want to chart successful strategies for their businesses, they must minimize the negative effects stemming from an unpredictable economy.


Hodes, D. (1982), "Strategies to cope with economic volatility", Planning Review, Vol. 10 No. 6, pp. 27-43.

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Copyright © 1982, MCB UP Limited

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