The strategic environmental matrix: A concept on trial
Peter P. Pekar. Jr.
(Vice president of The Michael Allen Company, corporate consultants, and a contributing editor for Planning Review.)
405
Abstract
A metamorphosis is taking place in strategic planning. Indicative of the change is the number of recent planning articles appearing in Fortune and the Financial Times of London highlighting the long‐standing complaint of many businessmen that tools such as the experience curve and portfolio matrix, while of some value to a company assessing its portfolio and those of its competitors, provide no more than one element of a more fully developed competitive model.
Citation
Peter P. Pekar. Jr., P.P.P. (1982), "The strategic environmental matrix: A concept on trial", Planning Review, Vol. 10 No. 5, pp. 28-30. https://doi.org/10.1108/eb054002
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited