Dealing with the media: Perception vs. reality

Abstract

The private sector … is no longer private. Business, particularly big business, is scrutinized by the press as never before. How a company is perceived affects its recruiting, morale and the attitudes of investors, lenders of capital, potential joint venture partners — even the finance ministries of countries where the company wants to do business. More than ever, a company's image is reflected in its bottom line, and senior executives must manage the company's identity as much as they do any other asset or liability.

Citation

Klepper, M.M. (1982), "Dealing with the media: Perception vs. reality", Planning Review, Vol. 10 No. 5, pp. 24-27. https://doi.org/10.1108/eb054001